Consumers: The audience for whom a commercial media text is constructed and who responds to the text with commercial activity. Medium: The singular form of media, the term usually describes individual forms such as radio, television, film, etc. Genre: A category of media texts characterized by a particular style, form or content. In a media text, narrative is the coherent sequencing of events across time and space. Harrington School of Communication and Media Language is the entrance to a culture. University of Rhode Island Hitchcock, Peter. (2003). For example, a red rose may be used symbolically to convey romance, or a clenched fist may be used to communicate anger. Ideology/Ideological: How we as individuals understand the world in which we live. Jenkins, Henry. recently, it has also included the intellectual processes of critical consumption or deconstruction of texts. Sir Isaac Newton is widely credited with creating the very first color wheel back in 1706. Word-of-mouth: Informal way in which media products become known by audiences. Copyright © 2020, Text: The individual results of media production: a movie, a TV episode, a book, an issue of a magazine or newspaper, an advertisement, an (1998). Connote/Connotation: A description of value, meaning or ideology associated with a media text that is added to the text by the audience. Major values that distinguish the United States include individualism, competition, and a … This module aims at training teachers to acquire knowledge of a variety of media languages to enable them to understand the ways in which information and messages can be conveyed and how their interpretation of information or ideas from media and other information providers can be related to the type of languages used. Critical Viewing: The ability to use critical thinking skills to view, question, analyze and understand issues presented overtly and covertly in 7 Basic Elements of Graphic Design 1) Color. When we study media languages, three main questions should be considered: How are media languages understood by media audiences? The major elements of culture are symbols, language, norms, values, and artifacts. Elements of Language (Holt, Rinehart and Winston) is the first English language arts textbook to fully incorporate media literacy throughout the series for students in grades 6 -12. Transparency: The quality of a media text by which it appears to be natural rather than constructed. All rights reserved. Davis Hall Cognitive Elements; 1. Negotiate: The process of give and take by which members of the audience interpret, deconstruct and find meaning within a media text. Media Education: Traditionally, it's the process by which one learns the technical production skills associated with creating media texts. Reprinted with permission. This understanding involves an interaction between our individual psychologies and the social structures that surround us. Production: The industrial process of creating media texts as well as the people who are engaged in this process. Flak: An organized attempt to influence media content, which can take the form of letters, phone calls, petitions, lawsuits and legislation. 6th edition. Essential McLuhan. Representation: The process by which a constructed media text stands for, symbolizes, describes or represents people, places, events or ideas that are real and have an existence outside the text. Subscribe to Monthly Newsletter with Activities, Learn the Core Concepts of Media Literacy, Voices of Media Literacy: 20+ Pioneers Speak. Intertextuality: When a media text makes reference to another text that, on the surface, appears to be unique and distinct. (1998). Deconstruction: The process by which the audience identifies the elements that make up the construction of meaning within a text. ‘The medium is the message‘, now a famous quote, was written by Marshall McLuhan in 1964. Elements of Language (Holt, Rinehart and Winston) is the first English language arts textbook to fully incorporate media literacy throughout the series for students in grades 6 -12. We emphasize interdisciplinary scholarship and practice that stands at the intersections of communication, media studies and education. Hardware: The physical equipment used to produce, distribute and exhibit media texts. The Language of New Media … Assigning and reviewing the focus lessons will provide students with the knowledge they need to do well on the End-of-Course Test. Studio System: The factory-like production system in Hollywood by which movies were made from about 1925 to 1955. This article first appeared in Mediacy, newsletter of the Association for Media Literacy / Canada. Propaganda: Any media text whose primary purpose is to openly persuade an audience of the validity of a particular point of view. An important first step in becoming media and information literate is to understand how information, ideas and meaning are communicated through and by various media and other information providers, such as libraries, archives, museums and the Internet. 108 Davis Hall This includes an informed and critical understanding of the nature of the media, the techniques used by them and the impact of these techniques. More Language is the source of misunderstandings. album, etc. Homophobia: The fear of homosexuality as expressed by demeaning images in media texts. Virtual: Something which is a representation rather than the real thing. Copyright © 2020 United Nations Alliance of Civilizations (UNAOC) United Nations Educational, Scientific and Cultural Organization (UNESCO), Module 1 : Citizenship, Freedom of Expression and Information, Access to Information, Democratic Discourse and Life-long Learning, Unit 1: Understanding Media and Information Literacy – An Orientation, Unit 3: Interactive with Media and Other Information Providers such as Libraries, Archives and the Internet, Module 2: Understanding the News, Media, and Information Ethics, Unit 2: Freedom, Ethics and Accountability, Unit 3: What Makes News – Exploring the Criteria, Unit 4: The News Development Process – Going Beyond the 5Ws and 1H, Module 3: Representation in Media and Information, Unit 1: News Reporting and the Power of the Image, Unit 2: Industry Codes on Diversity and Representation, Unit 3: Television, Films, Book Publishing, Unit 5: Digital Editing and Computer Retouching, Module 4: Languages in Media and Information, Unit 1: Reading Media and Information Texts, Unit 2: The Medium and the Message – Print and Broadcast News, Unit 4: Camera Shots and Angles – Conveying Meaning, Unit 1: Advertising, Revenue and Regulations, Unit 3: Advertising – the Creative Process, Unit 4: Advertising and the Political Arena, Unit 5: Transnational Advertising and ‘Superbrands’, Unit 1: From Traditional Media to New Media Technologies, Unit 2: Uses of New Media Technologies in Society – Mass and Digital Communications, Unit 3: Use of Interactive Multimedia Tools, Including Digital Games in Classrooms, Module 7: Internet Opportunities and Challenges, Unit 1: Young People in the Virtual World, Unit 2: Challenges and Risks in the Virtual World, Module 8: Information Literacy and Library Skills, Unit 1: Concepts and Applications of Information Literacy, Unit 2: Learning Environments and Information Literacy, Module 9: Communication, MIL and Learning – a Capstone Module, Unit 1: Communication, Teaching and Learning, Unit 3: Managing Change to Foster an Enabling Environment for MIL in Schools, Module 11: Media, Technology and the Global Village, Unit 1: Media Ownership in Today’s Global Village, Unit 2: Socio-Cultural and Political Dimensions of Globalized Media, Media & Information Literacy For Teachers, United Nations Educational, Scientific and Cultural Organization.

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