Marketing Management Direct selling. Slides for select lectures are available below. The hospitality are friendly, positive and outgoing. Identify the eight elements of the hospitality marketing mix. The following are some of the general strategies that … Made for sharing. SES # TOPICS LECTURE NOTES; A. Analyzing markets and identifying opportunities: 1: Introduction and company analysis : 2: Competitive analysis : 3: Customer analysis I : 4: Customer analysis II and III: Value to the customer and customer lifetime value (PDF - 1.6MB) B. Home The emerging trends in the hospitality industry can be mentioned below: One of the key factors in guest experience is about digitizing the room services to enhance the guest stay. Hospitality marketing includes not only tangible products, such as room accommodations, tickets and food, but also intangible items such as creating a luxurious, fun, exciting, or relaxing atmosphere. Sloan School of Management Some of the most successful hotel and travel companies are those that offer a unique proposition to their customers, which requires employees who have a creative mindset and are good at coming up with new ideas, products, and experiences. No enrollment or registration. HOME ABOUT US PRIVACY POLICY CONTACT US ... IHM Notes | Hotel management Notes | Hospitality Notes | IHM Pusa Notes, IHM all semester notes in one android app IHM Notes IHM Notes Site ihmnotessite, French for hotel management CLICK HERE TO DOWNLOAD THE PDF NOTES. Today’s in Hospitality Trends. NOTE: The ads we show on our site helps to keep the site going. When it comes to the hospitality industry customers expectations are same just like being secured, speedy bookings, as well as all related facilities. ), Learn more at Get Started with MIT OpenCourseWare, MIT OpenCourseWare makes the materials used in the teaching of almost all of MIT's subjects available on the Web, free of charge. Download files for later. Hosp-01.qxd 2/28/04 8:02 PM Page 3. It also refers to receiving guests/customers with a warm welcome, warm wishes, good behavior being polite and providing all sorts of services as per the customers’ needs. With the emerging new technologies, hotel interview cannot be thought successful. The new search engine social network is a key trend in hospitality industry. Lecture notes files. The hospitality-related person who invests to enhance the guests may lead the customer to stay and be repetitive although all the required facilities cannot be implemented but expectations of guest should be fulfilled. With more than 2,400 courses available, OCW is delivering on the promise of open sharing of knowledge. This means there are strong job growth and high employment levels, as well as opportunities for promotion. » To provide accommodation and meals to travelers; Enhance their traveling experience and guide them in exploring countries and cultures; to help the country shape the opinion of its visitors and thus contribute to creating a positive image. endstream endobj 311 0 obj <> endobj 312 0 obj <>/Rotate 90/Type/Page>> endobj 313 0 obj <>stream all ihm semesters notes in one android app 1st semester notes 2nd semester notes 3rd and 4th semester notes 5th semester notes 6th semester notes 152 0 obj << /Linearized 1 /O 154 /H [ 682 646 ] /L 942509 /E 6851 /N 17 /T 939350 >> endobj xref 152 12 0000000016 00000 n 0000000591 00000 n 0000001328 00000 n 0000001501 00000 n 0000001620 00000 n 0000002040 00000 n 0000002897 00000 n 0000003271 00000 n 0000006405 00000 n 0000006545 00000 n 0000000682 00000 n 0000001306 00000 n trailer << /Size 164 /Info 151 0 R /Root 153 0 R /Prev 939339 /ID[] >> startxref 0 %%EOF 153 0 obj << /Type /Catalog /Pages 139 0 R /JT 150 0 R /PageLabels 137 0 R >> endobj 162 0 obj << /S 510 /T 621 /L 685 /Filter /FlateDecode /Length 163 0 R >> stream Use OCW to guide your own life-long learning, or to teach others. ���\Zz�_ѹ������^�R ;1mQ��� there are a lot of great perks that come with a job in hospitality. customers from a variety of cultures– there are not many jobs that can offer foundation that could take you anywhere. Some We don't offer credit or certification for using OCW. MARKETING LECTURE NOTES Dimitris Drosos Lecturer ... ICT in Market Research and ICT in Market Researchand ICT in Market Research– –––Marketing NotesMarketing Notes E - MARKETING Public Relation Sales promotion. ±Í¥è¥ ™„€¬û@�6dGFg¦ İü°ü:|,x„Ʀ°7ôqŠ^¬`[òŸŸˆù&5o8ĞnÇÓù#5p‹�…Ô*µ�lsAwê�µ&Û£Oöë’Sõy@>ÖØÜY‹s–`ª²¹ø­’>¿ Q�'Z ¾ àM&ÿøÖù#›²*ò¼0µAŸ,#Š@½>£F¿�øïÁJÁ¶:.Ó Y�¿Sş+À ¤æO endstream endobj 94 0 obj <>stream


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