Which of the below is NOT one of the ways to enhance lifetime value? It also ensures that all forms of communications and messages are carefully linked together to achieve specific objective. 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Change ), You are commenting using your Google account. In​ advertising, the word​ "frequency" refers to​ _____. Integrated Marketing Communications takes into account (at least as much as possible) every single possible imaginable way you and your customers (and prospects) interact with each other. | {{course.flashcardSetCount}} Companies databases of customers often contain R-F-M data. Radio ads also feature a cartoon voice saying over and over again how Bolt will give a person a battery-refill of energy. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Which of the following is not an​ advantage? Which of the following is not a good example of times when consumers are exposed to​ advertising? If you continue browsing the site, you agree to the use of cookies on this website. Did you know… We have over 220 college Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. SEO, SEM and SMO tips from The Search Engine Roundtable. Place component of the global marketing mix, Barriers to integrated Marketing Communications, Different Tools of Integrated Marketing Communications (IMC). Which of the following facts about Super Bowl advertising is​ correct? Which of the following describes the recency​ theory? It tries to transfer concentration starting a back to front, interior direction toward single so as to be front to back. Which of the following about radio advertising is​ true? Recently, we’ve seen even more specialized media: you have podcasts now that talk about starting up a successful small business, viral video clips of cats, and blogs on cheap hotels and resorts in the Asia-Pacific. - Factors, Model & Definition, The Promotional Mix: Target Markets, Buying Decisions & More, Positioning Strategy: Definition & Examples, What is Customer Value? Marketing in now more data-based. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Which of the following is a way for him to augment his customers lifetime value? Every company should have an online presence now- and it doesn’t have to be a static brochure-type website. Whether you’re a huge fast-moving consumer goods conglomerate or a one-man home-based office, the question always is: “How can I keep my business going?”, Integrated Marketing Communications, or just IMC for short, has been defined by the American Marketing Association as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”.

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