It designs, develops, manufactures, and sells personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software, and smart televisions. Huawei Porters Five Forces Analysis 2018, Free 5. Lenovo also has to take care of this feat; it does not only have to innovate but also look for strategic partners in order to build reputation in product quality and distribution, so that people consider it synonymous with innovation and quality. PESTEL Analysis is a strategic tool which has been utilized by the strategists and marketers to determine and analyze the external or Macro-environmental factors that could have positive and negative impact on Organization. Use our swot analysis example to gain an overall understanding of Lenovo's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political, Economic, Social and Technological environments that affect industries and companies. This site uses cookies. Strengths in the SWOT Analysis of Lenovo : One of the leading players in the PC market: Lenovo is one of the leading players in the PC market globally and had a market share of about 20.7 percent in 2015 ahead of companies like Dell (14.1%), HP (19.4%) etc.. Superior performance across product lines: Lenovo recorded growth in revenue in all its product lines in the FY 2015. There are other laptop and PC brands in the market that offer products with similar capabilities. It also has a joint venture with NEC, Lenovo NEC Holdings, which produces personal computers for the Japanese market. Lenovo is the bestselling PC brand in China as well currently being the largest producer of personal computers in the world accounting for over 21.3% of the global market share, ahead of closest rivals Hewlett Packard and Dell. It is important to evolve but it is more important to develop capabilities that are hard to imitate this gives competitive advantage to companies. Lenovo is a Fortune 500 company with high tech products in almost all fields; it has laptops and LCDs with the same name where as smart phone with the brand name Motorola. China is already known to favor the local brands. PEST analysis is also done to assess the potential of a new market. Think Pad, the famous iconic tablet that James Bond used in his 1995 sequel, belongs to Lenovo. All of these players are financially strong, have excellent R&D facilities, and have developed their distribution worldwide to make maximum sales. In a very … Lenovo’s global turnover totalled US$43bn for the fiscal year ending 2016 (Annual Report 2016). It is headquartered in Noida, Uttar Pradesh, India, and is a subsidiary of HCL... Read More. Thus, the legal risks are also an important factor in Lenovo’s macroeconomic environment that can cause major pressures. The hot trend of mobile computing is an opportunity for Lenovo which is an innovative brand. Lenovo Group Ltd. or Lenovo PC International, often shortened to Lenovo, is a multinational technology company with headquarters in Beijing, China and Morrisville, North Carolina, United States. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Economies of scale also are important to earn profits. Iam Mariam Peyton, a professional Financial Analyst. It is an industry that is continuously growing. Here is a five forces analysis of the Lenovo brand that explains how these forces impact on its competitive strength and position. The Strengths of Lenovo. While Lenovo has focused a lot on innovation, the game is tough because of the intense competition. PVC has been eliminated from most of its products. The SWOT analysis report consolidates internal and external analysis. Retrieved December 27, 2015, from Facts and Details: http://factsanddetails.com/china/cat9/sub61/item1890.html, Designed by Elegant Themes | Powered by WordPress. China Mobile Porters Five Forces and BCG Analysis 2018, Free 8. Following is a detailed Porter Five Forces Model Analysis of Lenovo: The technology industry is one of the most competitive industries. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. Lenovo is listed on the Hong Kong Stock Exchange and is a constituent of the Hang Seng China-Affiliated Corporations Index, often referred to as “Red Chips”.

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